How do I launch a survey campaign?

Last reviewed 9 October 2026 · Part of Surveys and employee listening

Launch runs a checklist, then does everything in one atomic transaction:

1. Seals the question set — copies every question onto the campaign. From this point the campaign's questions are immutable, even if you later edit the survey template. This is what lets you keep improving the template without corrupting a running campaign.
2. Snapshots the recipients — resolves the audience rules to a fixed list of employees.
3. Freezes the privacy mode and both thresholds.
4. Queues the invitations.

Launch is blocked if the audience is empty, if there are no answerable questions, if the comment threshold is lower than the score threshold, or if the confidentiality statement cannot be resolved for the campaign's configuration.

On email: invitations and reminders are sent over the company's configured mail service. "Sent" means the mail service accepted the message — there is no bounce or delivery tracking anywhere in Factura, so a wrong or dead mailbox will look identical to a delivered one. Announce important cycles through your usual channels too.