How do I choose who receives a survey?

Last reviewed · Part of Surveys and employee listening

The Audience tab decides who gets invited. Rules are a union — an employee matching any rule is included, once.

Campaign audience
Rule Targets
All employees Everyone active. Must be added explicitly.
Department One department.
Location One location.
Employee Type One employee group.
Employee One named individual.

Zero rules means nobody, never everybody. A campaign with an empty audience cannot be launched — the launch is blocked with the reason shown on screen. This inversion is deliberate: the failure mode of "empty means everyone" is mailing a confidential survey to the entire company by accident.

Editing the audience replaces the whole set in one transaction, so you never see a half-applied audience. If a rule points at something that has since been deleted, the tab shows a warning chip and the resolver skips it.

After launch the audience is frozen. The invitation list captured at launch is the sole authority on who may answer — someone who joins the department next week is not silently added, and someone who transfers out does not lose the invitation they already hold.


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